Audience Understanding to Improve Service

Barbaricum currently performs extensive research and evaluation services for U.S. Citizenship and Immigration Services (USCIS), geared toward assessing the ways the organization interacts with customers and stakeholders through its websites, call centers, and field offices. Barbaricum works closely with the client to understand business objectives and information needs, engage key stakeholder audiences in a way…

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About Leadership: ADP 6-22

The Center for Army Leadership (CAL) produces the Army leader doctrine while helping the Army to develop leadership skills at every echelon. When a new edition of the Army’s doctrinal publication on leadership was nearing completion, CAL tapped Barbaricum to assist with the launch.  Barbaricum developed a communications campaign and produced informative collateral to promote…

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Increasing Readiness and Resiliency across the Army

In 2013, the U.S. Army launched the Ready and Resilient campaign to place a renewed effort on improving the health of the Army- Soldiers, Army Civilians and Families. This Army-wide campaign is one of Army senior leaders’ top priorities and its success hinged on its communication as well as its implementation. Barbaricum supported OCPA in…

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