What We Do


Barbaricum's solutions are flexible, innovative, and pragmatic, leading to outstanding results.

Adaptive Recruiting Campaigns for Veterans Health

Team of surgeon in uniform perform operation on a patient at cardiac surgery clinic

The U.S. Department of Veterans Affairs employs medical staff at over 1,400 medical facilities throughout 50 states, the District of Columbia and U.S. territories. These medical professionals make up the backbone of medical care for the brave men and women who have sacrificed in the line of duty for our Nation. Barbaricum works alongside the Veterans Health Administration (VHA) to assist with recruitment efforts across a number of areas – target audience research and analysis, strategy development, collateral production, and media placement. Our team of experts assisted in the development and production of military base and rural relocation recruiting pilots. We also provide ongoing assistance to Veterans Integrated Service Networks (VISNs) Recruiters, supporting their recruiting efforts while also vetting new recruiting tools to help them find the right candidates for the VA when they are needed.