Assessing USAF Media Presence

The US Air Force Public Affairs provides Airmen with unique resources to document and convey the Air Force mission and legacy, while supporting global operations through innovative Public Affairs capabilities. The Barbaricum communications team supports the USAF Public Affairs through traditional media analysis and innovative social media assessment of the service’s top priorities. Barbaricum monitors the progression of relevant storylines and provides daily updates on narrative development in both the traditional and social media spheres to leadership to increase situational awareness. Additionally, our communications team is able to offer targeted social media analysis of events in order to assess the reach of online campaigns.

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